Fenix Outdoor International AG, together with its subsidiaries, develops and markets outdoor products worldwide. The company operates through three segments: Brands, Global Sales, and Frilufts. It offers apparel, daypacks, backpacks, sleeping bags, tents, bags, outdoor shoes, and boots. The company also operates outdoor retail chains; brand retail shops; and e-commerce business. It sells its products under the Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra brand names. Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.