Aristocrat Leisure Limited, together with its subsidiaries, operates as a gaming content and technology company in Australia and internationally. It operates through three segments: Aristocrat Gaming, Product Madness, and Aristocrat Interactive. The company designs, develops, assembles, distributes, sells, and services gaming content, platforms, and systems, including electronic gaming machines, casino management systems, and iLottery and free-to-play mobile games. It also offers product madness, a publisher in the social casino genre of free-to-play mobile games; aristocrat gaming, a regulated land-based gaming; and Aristocrat Interactive, a regulated online real money gaming. Aristocrat Leisure Limited was founded in 1950 and is headquartered in North Ryde, Australia.