Nishimatsuya Chain Co., Ltd. operates a chain of specialty stores for baby/children's living goods in Japan and Taiwan. The company offers newborn and baby clothes; children's wear; school uniforms; maternity products, nursing clothes, and mom goods; fashion goods, such as socks and legwear, shoes, hat, bags and travel pockets, fashion accessories, rain gear, cold weather accessories, swimming gear, lunch supplies, and other school and kindergarten accessories; and milk, breastfeeding, and meals, disposable diapers and toilets, bathing, laundry and baby care, strollers and baby carriers, child seat, bedding, furniture/indoor supplies, toys, memorial, pools and water activities, and water bottles. It operates various stores. The company was incorporated in 1956 and is based in Himeji, Japan.