Hobonichi Co., Ltd. engages in the content production and management of the website Hobonichi in Japan. The company is also involved in the planning, development, and sale of products under the Hobonichi Techo and Hobonichi Earth Ball brands; and planning, development, and operation of apps, such as Hobonichi Gakuen, Dokonoko, and Hobonichi Techo app. In addition, it engages in the planning and management of stores comprising TOBICHI, Hobonichi Sunday, and Hobonoeki AKAGI, as well as events, including Joys of Life Exhibition. Further, the company operates Hobonichi School; Dokonoko, a posting app that connects dogs, cats, and humans; weeksdays, a lifestyle brand; Hobonichi MOTHER Project; Hobonichi Station AKAGI facility; and For Sleepless Bears project. Hobonichi Co., Ltd. was incorporated in 1979 and is headquartered in Chiyoda, Japan.