SUNNY SIDE UP GROUP Inc., together with its subsidiaries, engages in the public relations business in Japan. The company offers marketing and communication services, such as promotion, sports marketing, intellectual property-based content marketing, branding, and in-house content development services; and PR and event planning, production, management, and consulting services. It also provides human resource services; and develops and manages restaurants under the bills name. SUNNY SIDE UP GROUP Inc. was formerly known as Sunny Side Up Inc. and changed its name to SUNNY SIDE UP GROUP Inc. in January 2020. The company was incorporated in 1985 and is headquartered in Tokyo, Japan.