Credo Brands Marketing Limited engages in the retail of men's casual wear under the MUFTI brand in India. The company offers athleisure merchandise, shirts, jeans, polos, t-shirts, sweatshirts, sweaters, outerwear, blazers, chinos, and trousers, as well as authentic, relaxed, and urban casuals. It also operates an online shop for its products. The company sells its products through multi-brand and exclusive brand outlets, large format stores, and online channels comprising its website and e-commerce marketplaces. The company was founded in 1998 and is based in Mumbai, India.