Mercia Asset Management PLC is a private equity and venture capital firm specializing in incubation, venture debt, loan, mezzanine, seed EIS, early stage, emerging growth, mid venture, late venture, later stage, buyout, and growth capital investments. It invests in technology focusing on sectors such as retailing, energy, healthcare, industrials, materials, real estate, telecommunication services, engineering and specialist manufacturing, and life sciences. The firm invests in Midlands, North of the United Kingdom, the North of England, and Scotland. It typically invests equity between £0.005 million ($0.01 million) and £10 million ($13.49 million). It makes investment in debt between $0.02 million and $2.32 million. The firm also makes equity investments in companies either directly or via its funds under management and can also provide investments in form of debt or convertible securities. It prefers to take majority or minority stake in its portfolio companies. It seeks board position in its portfolio companies. Mercia Asset Management PLC was founded in 2014 and is based in Henley-in-Arden, United Kingdom with additional offices across Europe.