Yamada Holdings Co., Ltd., together with its subsidiaries, operates in the consumer electronics retailing activities in Japan and internationally. It operates through four segments: Consumer Electronics, Housing, Financial, and Environment Business. The company offers home electrical appliances, such as Televisions, refrigerators, and washing machines; home information appliances, including computers and mobile phones; housing-related products comprises furniture and home interiors provision of renovation services. It is also involved in manufacturing and sale of housing equipment, such as bathroom equipment and kitchen equipment; and providing reuse, recycling, and recovery of resource services mainly for home electrical appliances and computers, as well as provides financial products for new construction, renovation, payment services, insurance products, and life planning. The company was formerly known as Yamada Denki Co., Ltd. and changed its name to Yamada Holdings Co., Ltd. in October 2020. Yamada Holdings Co., Ltd. was founded in 1973 and is headquartered in Takasaki, Japan.