Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of entertainment cards and publications; production and sale of video software; and advertising, marketing, and sports activities. Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.