Viva Wine Group AB develops, markets, imports, and sells wines. The company operates through B2B and B2C segments. It Vicampo, Weinfürst, and Wine in Black. The company also operates e-commerce platforms that sell wine directly to consumers. It serves consumers, wholesalers, hotels, and restaurants. It operates in Sweden, Finland, Norway, Germany, the Czech Republic, Switzerland, Austria, France, the Netherlands, Italy, Slovakia, Hungary, Romania, and Bulgaria, and internationally. The company was founded in 1982 and is headquartered in Stockholm, Sweden