Heartland Group Holdings Limited, together with its subsidiaries, provides various financial services in New Zealand and Australia. It operates through Motor, Reverse Mortgages, Personal Lending, Business, Rural, Australian Banking Group, and Other segments. The company offers motor vehicle finance; reverse mortgage lending; and transactional, home loans, and personal loans to individuals. It also provides term debt, plant and equipment finance, commercial mortgage lending and working capital solutions for small-to-medium sized business; and specialist financial services, including livestock finance, rural mortgage lending, seasonal and working capital financing, and leasing solutions to farmers. Heartland Group Holdings Limited was founded in 1875 and is based in Auckland, New Zealand.